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Céline von W.

Michael Riemenschneider

Interview With Michael Riemenschneider: How Social Media Helps Restaurants

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I have recently  had the chance to interview Michael Riemenschneider, who is not only my husband (lucky me), but also a very famous Michelin Star Chef. I had first gotten to know him as Yelp’s Community Manager 3 years ago, when I first tried his food and was blown away. Since Restaurants and Social Media combine my two biggest interests, I wanted to ask him how social media can help restaurants. 

Michael has trained next to some of the best in the industry – ranging from Heston Blumenthal to Gordon Ramsey, Pierre Gagnaire and Michel Bras. He has had a very successful career, being awarded with top scores in the Good Food Guide, top Rosette scores in the AA Guide, listed on the Best Restaurants in the UK and has been awarded with the icing on the cake of the Restaurant industry – the Michelin Star/s. 

Let’s ask Michael what role social media marketing had in the success of his restaurants.

Have you always used social media for your business?
I started small – since I didn’t always have time to run my own social media, but I always did. When I didn’t have time, I had someone run my social media accounts for me, which lifted a lot of weight off my shoulders – especially when working 18 hour days as a chef.
What benefits did you see from social media and marketing for your business? 
I have always believed in the power of social media. It’s a free advertisement platform for yourself and your business that millions of others use. You can reach not only your customers but also present yourself in front of your ideal audience and reach more customers for the future.
People love food and love to look and share food photographs on social media. You see the hype with people coming in to your restaurant and taking photos of their food before they start eating and posting it on their social media accounts. It already markets itself. All we have to do as chefs is to make sure we deliver great quality and beautiful food and have social media accounts, so the customers can tag us. The benefit is clearly that it markets itself and people act as your brand’s ambassadors – without even being aware of it.
On top of that, I also recently had a lot of chefs reach out to me for either collaborations or also juniors for wanting to get hired. It shows that my Instagram profile, despite not having a huge following, must be doing the trick – otherwise people wouldn’t reach out to me through it.
What type of marketing best works for restauranteurs do you think: Instagram and Facebook, Review Sites or influencers?
A good mix of all is important, I would say. Each platform has their benefits. I personally like Instagram a lot and think that people spend a lot of time on it. It is also very visual, so it is easier to capture people’s interests with your food pictures.
Review Sites such as Tripadvisor and Yelp, on the other hand, have always been part of the game – whether we like it or not as restaurant owners. That’s why it’s important to stay on top of your game and be proactive on review sites. It’s good for feedback, although some people can also be harsh with their critique that is not necessarily always justified.
Influencers are a different strategy on their own. Just like journalists, bloggers have become increasingly important in spreading the word about your restaurant and marketing it. I have always seen this as an opportunity and have invited bloggers to my restaurants since my first opening in London.
What’s your favourite platform on social media for your business?
I think I already mentioned above – it’s Instagram. Simply because it is in everyone’s hands and it’s easier to communicate with people visually. I like to do a mix of posts, videos and lives.
What are some tips you can give to other restaurant owners?
 Social Media is important for the restaurant business – whether we like it or not. It’s great for marketing purposes – especially because you have control over it and it’s free! So definitely make use of this – it’s important. Either do it yourself, or if you have a budget then get somebody to do it for you!
Thank you to Chef Michael Riemenschneider! You can follow him on Facebook and Instagram.
Here are some of his amazing creations:  
Michael Riemenschneider foodMichael Riemenschneider food
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7 social media trends for 2019

7 Social Media Trends for 2019

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[Disclosure: I am not affiliated or sponsored by any of the brands mentioned in this blogpost. This post strictly includes my views and examples of brands.]

 

As we enter the new year and technology advances every second, social media trends change with time too. As marketers we need to think about how to make our company or our client’s company successful in the new year and keep up with the social media trends.

But what are those new trends?

Here are 7 social media trends that you should keep at the top of your radar, to stay in the game in 2019.

#1 Live Content

Live and disposable content has been rising by popular demand. Started off by Snapchat, Facebook and Instagram have taken over this field.

What do I mean by disposable content? Stories! Snippets and short clips to get into people’s short attention spans – that is then again disposed within 24 hours. People like LIVE – to feel the exclusivity of following a story in real-time and feel as if they are with you in the moment.

This has been a social media trend that was already very pronounced in 2018 and is sure to continue dominating the social media world in 2019 too.

If you haven’t tried doing an Instagram or Facebook Live yet – this is your year to shine! Whether you are an individual or a brand – reach out to your community live and you will see your engagement skyrocketing if you stay at it consistently.

#2 AI & Chatbots

With technology improving and AI becoming a part of our daily lives, it is no wonder that it has stepped into the social media world as well.  Artificial Intelligence helps in creating real-time engagement with customers through chatbots. Communicating with customers and reaching out to them has become much easier through this, because you can directly reach the customer without needing e-mail to communicate with them.

Clever ways to use this social media trend?

Think Facebook Messenger Bots or Chatbots on your website to answer questions of customers quicker. Or even a Whats App bot. A great example of how to put this into use, is the German company Urlaubspiraten. Instead of always checking through your inbox for the newest holiday deals and probably ignoring it or sending it straight to trash – because let’s face it, we all have flooded inboxes – you get deals delivered straight to your Whats App. You can turn this service on and off at any time.

chatbot

#3 Social Media Ads

Social media ads are no longer a trend anymore, but a necessity. With the number of users increasing every year, attention spans sinking but the number of companies that are advertising rising – it is crucial to join the bandwagon.

In comparison to classic forms of advertisement, it is still the cheapest option and also serves as one of the most targeted forms of advertisement.

#4 Social Media TV

It’s not only Youtube anymore that comes to mind when mentioning social media tv, but IGTV by Instagram has been the biggest rising social media trend that was launched in 2018 and will take over in 2019 as well.

Instagram is trying its best to create a format and an exclusive experience that users want to return to every day. IGTV is perfect for users that want longer forms of content – longer than Stories at least. Whether it’s an interview, a close-up look behind the scenes of your brand, a tutorial or a video diary – IGTV is the perfect fit for it!

#5 Video

Video killed the radio star!

Well, it sure did and is continuing to do so.

This is not a new social media trend, but one that is not going to leave us any time soon. As much as platforms such as Instagram and Pinterest make our experiences very visual, it is videos still we spend the most time on on social media.

Our attention spans scroll past texts and images, but videos are always a show-stopper, especially if they are somehow catchy and relevant to the user’s interests. Think about the number of times you stop for a cute puppy video or a workout video or DIY cooking videos. Make use of what could be interesting to viewers and place your brand on video!

#6 Influencers

Influencers are a big part of company’s marketing strategies and are going to continue growing as an industry and a social media trend in 2019 as well. Influencer Marketing represents a trackable and authentic channel – when collaborating with the right influencer – with competitive ROI to other forms of marketing spends, that companies cannot ignore.

With influencer marketing platforms and divisions in agencies booming, we can expect brands to continue growing influencer campaigns in their social media strategy in 2019.

However, it won’t be the big influencers such as celebrities that will be leading influencer campaigns. But focus will be shifted more towards brand ambassadors and micro-influencers with engaged audiences.

influencer marketing

#7 Personalization

Think about all of the information that floods your way – from your e-mail inbox to social media ads to the apps you use.

Now think about all of the information that you – as a user – put out there. From your name, to your interests, your location to where you want to go to.

It’s become very easy to get insights into all kinds of information about the people sitting behind the screen. This makes personalization very easy and enhances the consumer experience.

From emails to products, notifications to content – all of it can now be tailored to the consumer’s needs based on their purchase history, buyer’s journey and other behaviour on the internet.

Prime examples of companies putting this to use are Netflix, Amazon and Booking.com.

Booking.com targets you back with ads, if you haven’t proceeded with booking a place you looked at or notifies you about deals that fit to you personally.

Netflix knows exactly what you’ve watched and understands your interests, so it offers shows to watch based on what you’ve previously watched.

If we put aside the fact how freaky it is, that the the places we visit on the internet know us inside and out, it is actually pretty sweet! Our experiences are tailor-made for us and personalized. This trend will not be slowing down, but personalization will rather increase.

 

Running out of content ideas for your channels? Grab this template that gives you 10 easy ways to create great content for your social media. 

10 ways to create great content for your social media

 

 

 

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2018 New Facebook Algorithm

The New Facebook Algorithm 2018 And Everything You Need To Know

By | Social Media | No Comments

The Facebook Algorithm is constantly changing, that it’s hard for users and brands to keep up. The reason for these constant changes are to provide a better user experience, Mark Zuckerberg assures. 😏

Facebook wants to make sure, that we have meaningful interactions and is, therefore, prioritizing posts from family and friends in the Newsfeed.

In their public announcement they pointed out, that Business Pages will see a decrease in engagement and even more so if Pages make posts that are not engaging.

“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

This change in the Facebook Algorithm sparked a lot of fury amongst businesses. All the hard work people were putting in and then having to fight your way to the top. That is, of course, quite frustrating.

So let’s take a look at how the new Facebook Algorithm works.

Facebook believes that a person-to-person connection is more important than a person-to-page connection.

Think about it. How many times do you see a funny video or meme and send it to your friends via Messenger? Or even tag them in the comments?

This is a reason why such pieces of content get ranked higher in your Newsfeed. Because people interact with it.

You need to produce content that adds value and is meaningful to your audience. And meaningful can also mean funny, because it gets you to react.

Ranking Factors in the new Facebook Algorithm

Facebook will favor engaging content which drives to interaction, as I just mentioned.

So here are some factors which contribute to ranking in the Newsfeed:

  • Engagement (how many likes, how many comments)
  • Time spent on content
  • People interacting with the content (through tagging their friends or sharing over Messenger)
  • Sharing (if the post gets shared and how many times)
  • Who shares it (content is more likely to appear if friends share something)

Now some may think that a clever way to reach engagement is tag/comment baiting. Let me tell you, that this is not the way to go. It has been mentioned before, that Facebook highly frowns upon this and it may be a reason for you to get dismissed from the Newsfeed.

Here is an example of an engaging piece of content from Deliveroo, who is doing a really good job on Facebook.

Facebook Algorithm Deliveroo

The post is simple, yet funny and engaging and relevant to Deliveroo’s audience. That’s why it has been shared 87 times and liked by more than 5.1K users!

However, there are also alternatives you can focus on, if your Facebook Business Page and the new algorithm is giving you nightmares.

Here are some alternative channels you can focus on instead of the Facebook Business Pages:

  • Facebook Groups
  • Messenger Marketing
  • Instagram
  • Facebook Ads
  • Private Facebook
  • Stories: Instagram + Facebook

Facebook Groups

Facebook Groups are the new favorite for Marketers when it comes to Facebook Marketing. The reason for this is quite simple. Organic reach is still working in Facebook Groups and you have more control over it.

Since Groups function like your own community, engagement works well here and again, the control is in your hands. The great advantage of Groups are the discussions they fuel and hence make members participate in the conversation.

The conversation on Facebook Business Pages is rather more one-sided, with the opportunity for your fans to comment, however not to actively start a discussion, though.

Facebook Groups are usually around a purpose which drives the community together, so it is not limited to personal brands. “Branded Communities” is the right term for this and many brands choose to have their own group as well.

Groups are probably the best way to leverage engagement at the moment, after the updated Facebook Algorithm. However, don’t lay all your eggs in one basket.

Messenger Marketing

Another way to gain back your reach in the new Algorithm on Facebook is through the Facebook Messenger. You may have noticed an increase in Facebook Pages using this tool to reach directly out to their customers / followers.

It is like e-mail marketing, just easier to reach out. Facebook Messenger connects you directly to your customer and it is also seen in the lock-screen (unless this has been turned off). Therefore you get almost 100% visibility through this marketing channel.

You can use this in a variety of ways. Like E-Mail marketing, you can capture leads through the Facebook Messenger and deliver, for example, your lead magnet to them through this channel.

Or, you can also set up a bot, that answers to comments or questions via the messenger app and sends information to your fans.

This is still a very new tool for marketing, but some brands are already using it very effectively.

Take a look at this article by CMO of how 5 brands are using Facebook Messenger for Engagement.

Instagram

Also belongs to Facebook, in theory, but the channel still functions differently and can be greatly used to your advantage. In many ways, it functions completely differently from Facebook, since it is a very purely visual platform.

However, once you have gotten acquainted with Instagram, you will notice that the opportunities on Instagram are also quite big.

Having reach and growing works differently on Instagram and, in my opinion, it is a lot more about community, still. You can be “seen” through hashtags and interacting with other accounts from your account and have a conversation going, which you can’t really do with Facebook.

Facebook Ads

Facebook is a business, after all, and wants to make money out of its business. The best way to make that? Through Business accounts!

Now you may think it’s a bit paradox to gain more reach on Facebook by spending money on Facebook Ads, but it makes sense.

Some may even argue that the reason why the organic reach is so low, is because Facebook is trying to make money through Business accounts.

If you compare the price you pay for Facebook Ads, to other mediums, and how targeted and effective they can be, then this is definitely more bang for your buck.

Private Facebook

Maybe you have already noticed: even the Business Pages you have already ‘liked’ and are maybe your friend’s business, don’t really appear in your feed.

For example, I have a friend who is a travel blogger (Megan Starr) and she has a Facebook Business Page. Although I interact with her posts – granted I see them – they mostly do not appear on my Newsfeed.

However, since she is a marketer herself, she shares her updates also on her private Facebook. Since I am friends with her and regularly interact with her in this way, I am much more likely to see her posts once she shares them also on her private timeline.

Facebook Algorithm Private Facebook

This is a smart way to gain reach and to be shared through your connections on your private Facebook.

Stories: Instagram + Facebook

Although Stories is a feature that Instagram snatched out of the hands of Snapchat, it has meanwhile outgrown Snapchat and become one of Instagram’s greatest tools that they are investing more and more into. A short while ago, the option of adding Stories to Facebook was launched as well.

Now you can share short clips, that are 15 seconds long and stay in your Stories Feed for 24 hours, before vanishing.

Stories are not only useful for posting personal content but to also tell a story – your business’ story. It can be in video, image or written form – the creativity is all yours!

Now you can add hashtags and use geotagging to gain even more reach in your Instagram Stories AND (like that wasn’t enough) you can share your Story to your Facebook Stories as well. This has a big multiplier effect.

Stories Instagram

 

Conclusion

Through announcing the changes in the Facebook Algorithm, it seemed like Marc Zuckerberg dropped a bomb on many people. If you ask me, it was only a matter of time that this would happen.

Facebook is a business. Just like you, who wants to grow their business, Facebook wants to grow their business too.

The changes are really not that dramatic and with a few clever tweaks and leveraging all features of the platform, your business will be fine!

However, as all marketers would tell you, don’t lay all your eggs in one basket. At the end of the day, you don’t own Facebook and have no control over other changes that may happen in the algorithm. Always prefer owned channels first, but acknowledge that we also need to use third-party tools in our marketing. Such as Facebook.

 

Do you have any other clever tips and tricks to benefit your Facebook Business Page after the new Algorithm change? Let me know in the comments!

Social Media Scheduling

How to Save Time by Scheduling Social Media

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Abraham Lincoln once said: “The most reliable way to predict the future is to create it.” Instead of taking everything day by day or sweating about what comes next, invest in your future. And with the future here, I mean the future of your social media content and more precisely, how to schedule you social media!

Too often I have friends, colleagues and clients telling me they’re worried about not knowing what to post next, so they are in a hurry to finding content to create a buffer. So, instead of predicting the future how about creating it? Scheduling social media is more than just a buzzword – it’s a necessity to save time and be more productive.

Before you start scheduling, however, you can also use a Content Calendar to your benefit, if you like to keep your plan in one place. Hubspot has a Social Media Content Calendar Template which you can copy and apply to your business, instead of inventing the wheel yourself!

Since this is such a life-saver to businesses, I am going to show you some of my favorite apps and tricks to save time by scheduling your social media.

Hootsuite

Hootsuite is one of the biggest tools for social media management (and much more than that). It allows you to connect your social networks, have an overview of them and their streams, to schedule posts (Facebook, Instagram, etc.) and search for hashtags. It has a pretty user-friendly interface.

However, until now, every scheduling service so far would only let you schedule for Instagram, but it would send a push notification to your phone and you would have to manually post it yourself.

As Hootsuite just announced, you can now schedule posts with the Instagram Graph API and publish them automatically via your business account. Yay for that!

Planoly

Planoly is quite a new tool, but it has a really user-friendly interface and is very easy to grasp. However, Planoly is only for Instagram social media scheduling and I recommend you use this, especially if you spend a lot of time on Instagram for your brand.

The grid option shows you what you have already published, what you have scheduled (with a blue ‘S’ in the left-hand corner) and what is yet unscheduled (with a pink ‘U’ in the left-hand corner).

The grid helps you see your own feed and if the image fits with the rest of your brand’s content and general look. For those brands that really value curated content and a specific color and filter in their feed, Planoly is your friend for scheduling your social media.

Planoly social media scheduling

Scheduling on Facebook

Facebook has a really easy way to schedule your social media posts, that it makes it unnecessary to use third-party tools, in my opinion. All you need to do is add your post and/or media, then click the drop-down menu next to post and hit schedule.

Crowdfire

Crowdfire is not a classic scheduling tool that everyone uses, but maybe should. Crowdfire lets you put in all the necessary information about your brand so that it can analyze your needs and the content that fits you. It wants to know if you’re using Crowdfire for yourself, your business or for a client. Then you can pick topics from a wide range that fit your needs – from Advertising to Architecture, from DIY & Crafts to Technology. You can pick the topics that are the most relevant to you and Crowdfire will show you content that fits the topics, which you can pick from and schedule for posting.

You also have the option to do keyword research and find accounts that post about your keywords, a smart feed showing tweets based on your keywords and much more.

Crowdfire’s API best works for leveraging your Twitter account.

Buffer

Another easy to use social media scheduling tool is Buffer.

Buffer allows you to fill up your queue and connect with one of each social media account in the Free Plan. You have an overview of the posts you have scheduled in your queue and can drag and drop posts, to change their chronology.

 

Which tools do you like using to schedule your social media? Do you have any questions? Ask me!

How to save time by scheduling social media

Social Media for your business

6 Reasons Why Your Business Needs Social Media

By | Social Media | No Comments
It’s hard to ignore social media for businesses, especially when it comes to customer acquisition and brand awareness for your business. Because, after all, nearly 2.5 billion people use social media to watch stories, collect news and chat with friends.
Currently, 1.9 billion people are on Facebook. For an overview of the remaining distribution of active users on social media channels, see Statista’s Infographic:
Statistic most popular social media channels
Are you still wondering why it’s important to use social media for your business after reading this statistic? Then I’ll give you some more statistics from Sprout Social: 9 out of 10 consumers go on social media for help with a buying decision and 75% have bought a product because they’ve seen it on social media. That speaks for itself.
We’re all using our smartphones in our day-to-day lives, looking for answers to every question on Google. Therefore, it is even more important to be found on search engines. I am listing 6 reasons as to why your business needs social media. Stay tuned!

1. Answer customer questions

The digital age has also made it easier for customers to reach out directly to brands. If customers have questions and – dare I say it – complaints, then they turn to social media to reach out to companies. Why? Because they can. It’s so much easier to send a message via Twitter, Facebook or even Instagram. It’s fast, simple and effective. You don’t have to wait in line with customer service. You don’t have to send out post and wait for an answer. Social media is open to everyone, meaning everyone can connect. Through social media, everyone can be reached within minutes, and so can businesses. Here, however, good community management is required to support customers on social media and to answer inquiries.
Some may ignore this, but the danger is that if customers do not get their questions and suggestions answered, they either tend to troll on the internet elsewhere or they go to the competitor. And that’s exactly what you want to avoid!

2. Followers are your brand ambassadors

Happy customers like to share their satisfaction, especially on social media. It is much easier to express oneself with social media instead of filling out long feedback forms. Taking a picture, writing a few nice lines is quick and easy. The effort is low, but the multiplier factor is enormous. Social media makes it possible for us to share anything and everything. From our breakfast to the sports studio to the products we buy. Many people share their everyday life and their enthusiasm for their social media handles. Often enough, the company is also marked in a post – presuming, it is already on social media.
I can also give an example of myself. I love lifestyle brands. When I see a new product in the supermarket that focuses on healthy eating, such as energy balls without additives, that also tastes good, then I post about it on my Instagram Stories. However, if I can not find the company and thus can not mark it, I am often annoyed and disappointed. Because the tag allows others who look at my stories and may also be interested in the product, to click on the company’s website and explore. This is already the first starting point in the customer journey and falls into the ‘awareness phase’.

3. Great Reach

Of course, that brings me to the next point. You have already looked at the statistics for the various social media channels. This also shows you the wide reach of each channel. Of course, it does not mean that if you use Facebook, your page will reach 1.9 billion people. But the mere fact that a quarter of the population uses Facebook shows that a lot of people can be reached with it. To increase awareness, companies can use social networks to reach out to users (and thus potential customers) and steer them towards consideration and purchase decisions.

 

4. Relationship Building

There is no way to argue against the fact that social media if done right, is the best tool to connect with consumers and industry leaders. Twitter and Instagram are the frontrunners here in making it more convenient to engage with audiences. Here, you can really interact with users and get insights. How? By reading their tweets, their updates and seeing the type of photos they post. This will help you in understanding what interests your audience and on what they spend their time.
You can use social media to connect with non-competing businesses, in the same space, share thoughts and develop conversations. A handy tip is also connecting to journalists via Twitter. Want to land a press hit? But don’t want to land in an inbox amongst 500 other messages on a Monday morning? Then try connecting to journalists via Twitter. This way you can see what type of content they are interested in tweeting, which conversations fire them up and can directly engage with them. This is a much more personal approach than trying to go through the front door everyone else is using. Trust me on this!

5. It is easier to find you

How often do you type in a search query on Google? At least once a day? Then you are not alone.
Imagine, your potential customers are the same. They are looking – directly or indirectly – for you and should also be able to find you easily on the Internet. Google prefers sites that have a high domain authority and prefers search results from social media channels like Facebook, Twitter, YouTube, and others, because of their authority. Being present on these networks will boost your site’s SEO.
For example, when I search for my favorite yoga studio in my hometown, Google first shows me its website, followed by Yelp and Facebook.
That’s why it’s always an advantage to be listed on social media, so your customers will find it even easier to find you and get more information about your business and your product.

6. It’s free!

Need I say more?
Think of all the money people used to spend on their marketing efforts back when social media channels didn’t exist. And it was that much harder to track its ROI oftentimes too.
Now, you can reach thousands and even millions of people, because everyone is using it! And the sweet deal about it? You don’t have to spend a dime! The networks are free and if you are handling your own social media management, then that’s of course, free too. However, if you hire an agency to do it, then it obviously isn’t. 😉

Conclusion

Social media is important to your business because everything and everybody is online. Your business needs to be represented across the social channels that fit with your brand, to regularly interact with followers who are somewhere in your buyer’s journey but also to attract people to you. Whether these are customers you want to pursue, industry leaders you want to interact with or journalists you want to approach. These marketing channels will drive real value for your business and shouldn’t be ignored!
difference between community and social media manager

What is the difference between Community and Social Media Management?

By | Community, Social Media | No Comments
I get this question a lot…
“What is a community manager? Isn’t it the same as a social media manager?”
Well, the answer is no.
Whilst many companies make the mistake of mixing the role of a Community Manager with a Social Media Manager, thinking the roles are synonymous. The reason for this is, that the channels that both use, may overlap, but their responsibilities are actually quite different.

Defining each Role

To be able to comprehend the difference, we first need to define the roles, separately.
A social media manager focuses on owned channels (like Facebook, Twitter, Instagram, etc.) and are speaking on behalf of the brand and using the brand voice. A social media managers interactions across channels needs to fit the brand voice. Their key role is to strategize on growing the brand’s numbers across the channels and sharing content that is relevant to the brand.
A community manager’s role is very diverse. A CM listens and responds to consumers, also called the community. Building strong relationships with consumers, facilitating and moderations conversations and taking insights from the community back to be discussed internally, are one of the many responsibilities a CM has.
The key difference here is, that a Community Manager is a credible individual in the community, whereas a social media manager speaks entirely on behalf of the brand and they are therefore disguised. Normally, the consumer doesn’t know who is behind the tweets and Facebook posts, but most consumers understand pretty quickly or already know who the community manager is.

Community Management vs. Social Media Management Tasks

Now that we have established the difference between the two roles, let’s dive into the different tasks of each role.
A community manager’s tasks (these are examples and can change according to company objectives):
  • Growing the community
  • Adding or removing members
  • Moderating community content
  • Listening to community and providing customer support
  • Networking the community and connecting members to one another
  • Hosting events for community members
  • Nurturing relationships with the community
A social media manager’s tasks (again, these are examples and can change according to company objectives):
  • Creating content for all channels, from blog posts to videos and images
  • Repurposing old content
  • Responding to comments on social media
  • Measuring the effectiveness of your social media output
  • Identifying influencers and building relationships with them to gain them for influencer outreach

Conclusion

You can see that at the end of the day, that the role of a Community and Social Media Manager is quite different. Understanding the difference between the two, however, makes all the difference. Whether you are helping clients, thinking of hiring for your company or even applying.
If you have anything to add to the discussion, I would love to hear from you!